OUGD401
Practical Exploration - Initial ideas

Above is my initial sketch for the layout of the newsletter, the graphic style was primarily based of Resident Advisors branding but in the initial sketches I wanted to focus on the layout and how the customer would view the newsletter. The newsletter welcomes in the viewer with a personalised touch then shows the events based on their location, the QR codes are clearly visible for the customer, the addition of adverts will be on the newsletter, I was wary to include them as people are often saturated of adverts online and find print media are more relaxing experience. The newsletter also includes events that are popular and news related to you. In sketch form I included a calendar to show your upcoming events but this may seem obsolete. The newsletter is 21cm x 28.5 so it can fit in a standard envelope if folded in 3 folds.

Feedback on initial sketches is that the newsletter is very customer orientated, 'Using hi welcomes the viewer and encourages a customers / brand relationship I think' 'The QR codes are a clever way of linking the newsletter with the website, and makes the customer more interested I think'