Practical Exploration
I felt it was necessary to research more into Resident Advsior to see which content could possibly be communicated in the newsletter. Below is an example of the events page online, this would be presented on a newsletter with the QR code opposite to take you to Resident Advisors website, the events would altered around your past events, for example a certain events space you've frequently visited which RA knows through 'my orders'. On the app it shows 'favourites', 'near me', 'popular' and 'all', for the newsletter It would show events targeted for you, so most definitely 'near you' and possibly popular events in the area.
Below is the Resident Advisor email newsletter, it simply tells members of the latest electronic music news but nothing they couldn't check on the website. The printed newsletter would be designed around the needs of the customer and not information that may be irrelevant to them.
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