OUGD401
Practical Exploration

As my essay question is 'what is the role of print media in the digital age ?' I needed to consider the role of the newsletter I was producing, its first role is to bring the customer and the brand closer through printed media, in my essay I discuss how customers feel more attached to a brand through printed media and I think this will be achieved in my practical piece. The second role is to target an audience that you can't do online, by targeting an audience you receive a better reaction. The last role would be to bring the brand into printed media, having both an online and printed platform for RA can benefit the brand.