If the visual case study was to be produced on a bigger scale then Id have to consider the production further. The publication would be produced in limited numbers as it target audience is a niche market, therefore a small print run of 5000 copies would be made available. For optimum print quality of the icons and varnish finish on the cover then offset lithography would b used to print the visual case study. This is because It costs less to produce high quality printing when it is done with offset printing methods. Additionally, the image quality is consistently good as the rubber blanket, on the printing plate, fits itself to the texture of the printing surface, leaving a clean and detailed image every time, unlike printing methods such as risograph. Although for a short print run of 5000, normally you’d use digital printing but for the icons in the visual case study they require the quality of offset litho.
In terms of stock for the production of the visual case study, in the mock-up I created I only used a 300gsm black stock for the cover and 120gsm standard white stock. However for the final visual case study a more professional stock would be used. Arjowiggins and G.F Smith are both great suppliers of high standard stocks but the specific stock used would be. Firstly for the cover a 270gsm Curious Collection Black is used as its matt texture will contrast with the high quality gloss varnish of the cover. For the pages within then Arjowiggins Conqueror range Diamond white 120gsm would be used, the range offers ultra smooth and lustrous low-friction surface which produces a high definition print result. Finally for the belly bound, a lower GSM was required for flexibility. Conqueror range Diamond white would be used again but this time in 100gsm to allow the belly bound to crease on the spine of the publication.
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