The outcome is visual case study in the format of a small publication that communicates the story of the Fabric court case page by page. Through the use of symbols and icons the publication communicates one part of electronic music culture through graphic design which was one aim of the brief. This solution can successfully reach both a music and design audience. As its current in terms of content for the music audience but also aesthetically pleasing and intriguing for a design audience.
In terms of relation to the critical writing/research it links to a number of points in my essay but also research paths I looked at. One major talking point in my essay is the importance of Fabric’s visual identity and whether or not graphic design helped to save the club. I delve into the weekly series of posters that are designed by the in house art director, also the point about fabric never taking advantage of its stature as a brand and finally how the space, people and music of Fabric is explored through graphic design. I believe the outcome of the practical links to all these points but in particular how the club is explored through graphic design. In the practical I exlpore the story of Fabric through icons and symbols which are a clear and impactful way of communication in graphic design. I didnt just decide to use icons and symbols because of their clear message but they also have a clear link with my critical writing. I talk about rave culture and the iconic smiley face which Fabric used for the save Fabric campaign. Whether or not Fabric used the icon for nostalgia or a defiant logo for the campaign. It successfully told the past/present and future of electronic dance music and was a defiant face for dance culture. From this I felt using icons and symbols was then the best way of communicating Fabric, as the club relied so heavily on the iconic smiley face to potentially save the club.
No comments:
Post a Comment