OUGD601 - Practical research - Malcom Garrett 'Orgasm Addict' reimagined

As i'm redesigning the albums I found it relevant to look at the recent project which reimagined Malcolm Garrett’s “Orgasm Addict” artwork 120 times. Additionally, the song was released in the 1977 so around the same time of the three Kraftwerk albums. Therefore, its interesting to see how 120 designers have reimagined the song but in todays age similar to my idea.

From looking into the responses it was interesting to see how designers responded visually without  imitating, replicating, or distorting the original. This is one concern of mine at this moment in time as I want to keep the spirit and the irony of the original Kraftwerk artworks alive. From looking at the designs it has inspired me to approach the designing in a more open mind, and too not be constricted too much to the original artwork. For reimagining Malcolm Garrett’s “Orgasm Addict” the designers had to stick to the original colour palette. So maybe this is a good starting point for the designs, and from there the process may take a very different direction from the original yet communicating the same thing.