Monday 20 March 2017

OUGD501 - Studio brief 01 - Essay feedback & addition of academic source

Feedback on my essay was positive as my tutor remarked that it is already a very good submission. It includes a very good range research and a good discussion of the design for this particular dance subculture, but to improve it I need to add a couple more academic sources to make the essay an excellent submission. I was provided with a number of academic sources which I could potentially add to the essay, including the concept of the temporary autonomous zone (Hakim Bey) and Dick Hebidge: The meaning of style. Richard recommended to potentially link a part in The Meaning of Style about how subcultures represent noise to certain points in my essay.

I read particular sections of the book such as the function of a subculture, the sources of style, style as intentional communication and style as homology. The most valuable part of this book was most certainly what Richard recommended about subculture and noise. This small paragraph below can be added and linked to a number of points in my essay such as Thatcher's opinion on rave culture and the micro media of rave culture.

'Subcultures represent 'noise' (as opposed to sound): interference in the orderly sequence which leads from real events and phenomena to their representation in the media. We should therefore not underestimate the signifying power of the spectacular subculture not only as a metaphor for potential anarchy 'out there' but as an actual order mechanism of semantic disorder: a kind of blockage in the system of representation.

Essay addition

I added the part about subcultures representing noise from The Meaning of Style, to the point made about micro media offering a blow to Thatchers ideology. The addition is only small but I ran this past Richard for feedback and he recommended to only describe and comment on work of the rave scene as 'noise', and this would link to the point I added.

Firstly to analyse the marketing side of micro media that was handed out by ‘real live people’, the micro media of rave culture was intended to be more intimate and less commercial. It was like this because it was targeting a tight knit group of people, this technique was described as ‘Semiotic guerrilla warfare’ (Rose,1991) ‘Where can you find the wildest, craziest, maddest, most hedonistic, HARD CORE, dance experience, that takes place every Friday and Saturday night?’  (Printed on Uproar flyer 1990) Messages such as these on flyers tested the status quo, it could be considered as direct marketing that was challenging Thatchers Britain.


Furthermore this direct marketing of rave culture interfered with Thatchers orderly state, it simply represented noise as many subcultures do. ‘Subcultures represent 'noise' (as opposed to sound): interference in the orderly sequence which leads from real events and phenomena to their representation in the media’ (Hebdige, 2012)


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