For some initial research for the practical piece I looked at how designers design for club nights and focused on the point in my essay of how clubs are using contemporary design to reach out to audiences.
Vanja Golubovic is Berlin based graphic designer who designs club night posters for world famous club Tresor. The designs are dynamic and ordered, using grids and simple typographic approaches to form a clean feel that gives order within which to play with different colours, imagery and shapes. It’s a smart and structured design approach that provides an insight into what expect once inside the club. I explored this within my essay but with the club Futur Sound, Tresor's posters are another great example of how graphic design is replicating the experience of club themselves. In an interview Vanja says their communications need to please the core public of regular techno aficionados but also to attract a younger and eclectic crowd. Designing the flyers is a complex job as 20 flyers and posters are designed each month for print and web and a visual concept changing every 6 months. Vanja uses three specific templates for each kind of events and a single font, "I have developed two visual concepts so far: a first one playing around graphic sound moods and ambiances and a second one focusing on the place, the building and its cage where DJs perform"
Studio Jimbo is Paris based studio who work in editorial, branding and visual identity, I came across the studios work for club nights on Instagram. The posters show typographic experiments which are normally dark and moody, which emulate the music the posters are advertising. The studio plays with composition, colours with neon pops, graphic imagery, and blends a mix of bold typographic choices.
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