OUGD501 - Studio brief 02 - Idea generation

For the practical ideas I needed at least 20 rough ideas/scamp/thumbnail solutions to the problem or related to my essay question (What is the role of graphic design in the underground electronic music scene?) Where applicable my ideas should be accompanied by necessary material considerations (production methods, medium, scale, etc.) including a discussion of the impact of material decisions. All the ideas are informed by talking points in my essay with decisions such production methods, medium, scale, etc. All influenced by either Fabric, contemporary nightclub promotions or rave culture.

Key points in essay:

• Fabric and the importance of its visual identity
• The role of graphic design during rave culture
• What is rave culture teaching graphic design today
• Branding and marketing of Djs, events and labels

Problems:

• Communicating the electronic music scene can be straight faced 
• A nightclub needs a brand refresh to reach a new audience
• An electronic music artist needs to single out a target audience
• The challenge to recreate rave artwork from the 80s and 90s

Solutions/ideas:

• Album artwork influenced by rave culture for a specific artist
• Nightclub promotion that uses contemporary design to reach out to a new audience
• Dj branding 
• Rave trend artwork. A piece of graphic design that uses trends such as neon colours, stretched type and repetition. 
• Anti-design micro media. Referencing back to the role of graphic design in the rave scene, a piece of graphic design that mimics the anti design from the 90s.
• Nostalgic design response for electronic music. Influenced by the nostalgic logo by Fabric for the save fabric campaign.  
• Rave influenced typography
• Experiments with cheap print methods
• Cut and paste style artwork
• Amateur design vs Pro design
• Experimentation with materials for print
• Editorial piece celebrating rave culture design
• A visual case study of the Fabric case
• Editorial piece of logo archives of electronic music
• Event brand elements
• Redesigning an existing flyer from the 80s and 90s 
• Editorial celebrating micro media such as pirate radio and fanzines
• Fanzine of present electronic music 
• Pirate radio branding, using graphic design to brand an illegal radio station.
• Electronic music label rebrand