Monday 30 January 2017

OUGD501 - Essay research

Rave and its influence on art and culture :Key notes from book:
  • Black swan moments (Major occurrences) such as the internet, fall of soviet union, industrialism and the fall of the iron curtain opened up spaces physical and mental (Page 12)
  • A music based culture that embraced self practice, invention and unbridled creativity (Page 12)
  • "This has certainly been a source of inspiration for contemporary artists around the world working today, who look at the the impact of the internet as well as its aesthetics and its potential for social expression" (Page 14)
  • "From time to time" "Like a diseased eyeball in which disturbing flashes of light are perceived or like those baroque sunbursts in which rays from another world suddenly break into this one, we are reminded that utopia exists and that other systems, other spaces, are still possible" Fredric Jameson in Valences of the Dialectic (Page 47)
  • Neoliberalism capitalism 
  • Interview with Renaat Vandepapeliere (Page 95) talking about the R&S Records logo, questions about inspiration from rave similar to Paris riots in 60s.
  • "its culture in a total sense. its a full package. What is important is the cultural and social relevance of a movement" (Page 99)
Fabric and the importance of its visual identity research
  • https://www.theguardian.com/music/2016/sep/12/berlins-berghain-nightclub-classed-as-culturally-significant-venue
  • http://crackmagazine.net/2016/09/sadiq-khans-new-initiative-protect-cultural-institutions/
  • http://www.bbc.co.uk/newsbeat/article/36832732/uk-nightlife-culture-has-a-brighter-future-under-new-government
  • http://www.billboard.com/articles/news/dance/7503528/fabric-closing-oped-ben-turner-afem
  • https://www.fabriclondon.com/save-fabric
Branding and marketing of dj, events and labels research
  • https://thump.vice.com/en_us/article/graphic-designers-electronic-music-list
  • http://www.itsnicethat.com/articles/tenax-nobodys-perfect-club-flyers-roberto-zimmile-141216
  • http://www.itsnicethat.com/articles/vanja-golubovic-techno-club-posters
  • http://www.itsnicethat.com/articles/ortnerschinko
  • http://www.itsnicethat.com/articles/alex-sullivan-posters
  • https://thump.vice.com/en_us/article/a-generation-of-djs-is-skilled-in-marketing-and-social-media-but-not-music-production
  • http://info.dcc-studios.com/blog/why-branding-is-important-for-djs-and-producers/
Rave & rave trend research
  • https://eyeondesign.aiga.org/what-rave-culture-is-teaching-modern-graphic-designers/
  • http://www.dazeddigital.com/artsandculture/article/25149/1/the-artists-rebooting-90s-rave-culture
  • https://www.creativereview.co.uk/aciiied/
  • https://thump.vice.com/en_uk/article/a-brief-history-of-the-smiley-face-rave-cultures-most-ubiquitous-symbol
  • https://www.creativereview.co.uk/design-diagonal-records/
OUGD501 - Studio brief 01 - Essay structure

Intro - Introducing the argument questions and a review of the research I undertook

Chapter 1 - Branding and marketing of underground electronic music

Chapter 2 - Fabric and the importance of its visual identity

Chapter 3 - Graphic design in rave culture

Chapter 4 - How rave is influencing graphic design today

Conclusion - Review of the research and relation to studio brief 02