OUGD401
Establishing the requirements of my practical investigation

What is the role of print media in the digital age ?

Technique :

- Digital print methods
-  Printed newslettter style

Content

- Target audience content / specific events judged on your account
- Scan codes for digtial link
- Content from main RA website

Communication / Message

- Informing targeted audience of events nearby

Research analysis

- Essay
- RA website
- Studies proving printed newsletters reach target audiences

Exploration / Evaluation

- Explore diffrent types of newsletters

Testing

- Feedback
- Compare digital newsletter to printed newsletter

OUGD401
Planning and structuring an essay

'The role of print media in the digital age'

References used:

Jamieson, R, 2015, ‘Print is dead. Or is it?’, The slow journalism company,

Smith, R, 2015, ‘Why a new wave of independent magazines are thriving’,

Newtek, 2012, 'Print is dead? not so fast.’, Forbes

Plan:

P1: Print is dead or is it ? debate and the rise of independent magazines

P2: Mix of traditional and digital print working together

P3: Relationships between print media and companies 

P4: Tradtional methods in the digital age

OUGD401
Finding research sources

Our task in this session was to find four sources defining the definition of branding. As a group we found four sources online and the following definitions are below:

'A particular identity or image regarded as an asset' (Oxford Dictionaries)

The main reason why Oxford Dictionaries' website is a trustworthy is because they are known for making dictionaries for over 100 years."More than 250 language specialists research the language as it changes and develops every day" which proves that it is updated to ensure it is as accurate as possible.

'A trademark or distinctive name identifying a product or a manufacturer'(Definition.org)

Domains that end in '.org' are very reliable source as their content is monitored and edited on a regular basis.

'Branding is convincing that voice in someone's head to be on your side'(The School of Visual Arts - Veronica Parker-Hahn)
One thing that made this definition seem viable was how The School of Visual Art refer to themselves on their website as the 'Masters In Branding'.

'Taking a piece of $hi* and spray painting it.' (Urban Dictionary)
This is a example of an unreliable source as proven with the definition. Urban Dictionary do not have accurate definitions and are instead definitions based more around humour. 

This task proved that not everything online is trustworthy to refer to but the vast amount of sources available online is incredibly useful.